Tourism News in Liguria and Riviera di Ponente: news, current events, trade associations, economic operators, marketing, statistics, regional policies
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Politics and Administration
Liguria, tourism and disability: funding for projects aimed at accessible tourism
The Regional Giunta has approved a resolution for accessible tourism projects funded by a government initiative. Ligurian municipalities, in partnership with third-sector entities, can apply for up to 1.9 million euros to enhance inclusive tourism for people with disabilities. Projects must focus on improving accessibility in tourism services and offering internships for employment inclusion. Up to four projects will be selected, each receiving up to 430,000 euros, with a completion deadline of 24 months.
Loano
Loano “Christmas Moments”: Holiday Season Event Schedule
This year, Loano is embracing the festive season with “Christmas Moments,” a vibrant series of events organized by the municipality and local associations. Mayor Luca Lettieri and Deputy Mayor Gianluigi Bocchio have prepared an array of activities, from traditional favorites to cultural and charitable events, ensuring enjoyment for all. The celebrations begin on December 7 with the “Thousand Lights of the Holidays” and a dazzling parade, culminating in the Christmas tree lighting in Piazza Italia.
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Laigueglia, “Strolling from the Sea to the Village”
On Sunday, November 24th, a discovery walk titled “Strolling from the Sea to the Village” will guide participants from the beach to Laigueglia village. Organized by the Informare association in partnership with the Municipality of Laigueglia, the event is free and open to all. Over three hours, attendees will explore the town’s natural, historical, and artistic marvels, uncovering its unique sea connection. Despite bustling summer tourism, Laigueglia’s beaches maintain significant natural charms.
Tourism
Cdo Tourism, a three-day convention in Alassio to discuss the future of tourism
In Alassio, from tomorrow until Sunday, the fifth edition of the “Cdo Tourism Convention” will be held at the Allegro Italia Alassio Rosa hotel. The event will feature tours of renowned establishments such as the Grand Hotel of Alassio and Villa della Pergola. On Saturday, sessions on “Artificial Intelligence in Tourism” and “The Origins of Cdo” (Compagnia delle Opere) will enrich the day. The convention will conclude on Sunday with a visit to Albenga, aiming to foster a support network among industry professionals.
Tourism
Liguria at the third edition of Roots-IN
The Liguria region was a key player in the third Roots-IN event in Matera, focusing on roots tourism and Made in Italy. As 2024 marks the ‘Year of Italian Roots Worldwide,’ the event emphasized reconnecting Italian descendants with their heritage. Liguria highlighted Italian identity and traditions, supporting roots tourism. The Liguria stand showcased authenticity through the “Made in Liguria” brand. Roots-IN attracted significant participation, underscoring Italy’s appeal to travelers of Italian descent.
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The English history of Alassio featured in Turin at ANCI Off
Alassio is one of the hundred Italian municipalities representing Italy at ANCI Off in Turin from November 22-24, alongside the 41st Annual Assembly of ANCI. On November 23, a conference titled “The English History of Alassio – A Driving Force for Cultural and Experiential Regeneration” will explore Alassio’s English cultural heritage. Mayor Marco Melgrati and other key figures will discuss leveraging this legacy to boost high-quality tourism, highlighting sites like Villa della Pergola and Hanbury Tennis Club.
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Tourism, flowers, aromatic plants, food and wine: Ligurian day in Munich focused on business and networking
Liguria captivated Munich with a vibrant display of flowers, aromatic herbs, gourmet specialties, and DOP wines during an event organized by the Region of Liguria. In collaboration with the Italian-German Chamber of Commerce and the Chamber of Commerce of the Riviera of Liguria, 24 local businesses aimed to penetrate the German market. The day featured floral and culinary showcases, competitions, and masterclasses, culminating in a tourism-focused presentation for 2025.