Alassio is set to embrace the festive atmosphere with the arrival of Alassio Christmas Town, an event that will turn the city into a lively hub of activity from December 7 to January 6. The city will become an authentic Christmas village, adorned with light projections illuminating iconic spots and enchanting parades through city streets. In Piazzetta Beniscelli, the De.Co. Fair and the Christmas Artisan Market will take place.
Among the attractions, there’s the Dream Shopping prize contest, the traditional St. Stephen’s Winter Swim, now in its 60th edition, and a concert by the band Free Will on December 31. The New Year will be welcomed with a spectacular fireworks display on January 1. For children, there’s an ice skating rink, a funfair in Piazza Partigiani, and the Santa Claus and Befana house in Piazza Matteotti. The schedule also includes performances, concerts, storytelling sessions, and workshops leading up to the Befana, celebrated with the Epiphany of the Diver, Foot Golf on the beach, and other activities.
The deputy mayor of Alassio, Angelo Galtieri, announces that the city is set to present a vibrant holiday program. The Alassio Christmas Town, spearheaded by the Department of Tourism and enriched with events from other departments, particularly the Department of Commerce, will kick off with the traditional De.Co. Fair on December 7th and 8th. Municipal offices, the affiliated company Gesco, associations, and sponsors will also participate.
The event will commence on December 7th, the day of Saint Ambrose, featuring celebrations that will peak with the Pontifical Mass at the Collegiate Church of Saint Ambrose. The day will include the traditional De.Co. Fair, highlighting Alassio’s municipal denomination products, and the opening of Santa’s House in Matteotti Square. An ice skating rink will be available until January 19th, and a Christmas Parade will march down Via Torino.
The Shopping of Dreams contest will start on the same day, offering the chance to win shopping vouchers with a minimum purchase at participating stores. Art enthusiasts can enjoy an exhibition at the FineHeart Gallery, showcasing works by Picasso and Elena Rede. The day will conclude with a Gospel Choir performance at the Collegiate Church of Saint Ambrose.
The magic of the holidays will continue with shows like Christmas Balances and Christmas readings at the Civic Library. The Artisan Christmas Market will kick off on December 13, featuring children’s workshops, while the Funfair in Partigiani Square promises entertainment until mid-January.
Among the events, on December 21, the acrobat Squilibrio will perform, alongside the traditional gathering Ritruvammusse Together. On December 22, The Pastry Shop of Wonders show will take place in Airaldi and Durante Square, while December 26 is reserved for the Santo Stefano Winter Challenge.
The program also includes parades like Precious, children’s shows like Testafina Saves Christmas, and concerts by artists such as Andrea Bacchetti and the Valleggia Polyphonic Choir. On December 31, New Year’s Eve in the Square will feature a performance by the band Libero Arbitrio.
The new year will be welcomed with a traveling concert by the Alassio Band and a fireworks show. The festivities will continue with events such as the Befana Tournament, the Diver’s Epiphany, and Foot Golf on the beach, with sports champions participating to support the AIRC Foundation for Cancer Research.
Event Calendar “Alassio Christmas Town”
December 7:
- Opening of the “Alassio Christmas Town” village
- De.Co. Fair in Piazzetta Beniscelli
- Inauguration of Santa’s House in Piazza Matteotti
- Opening of the ice skating rink
- Chestnut festival in via Torino, 2:30 PM
- Christmas Parade, 4:30 PM
- Start of the “Dream Shopping” contest
- Exhibition “Picasso&Elenarede: BodiesMatter” at FineHeart Gallery
- Gospel Choir in the Collegiate Church of Sant’Ambrogio, 9 PM
December 8:
- Show “Equilibri di Natale” in Piazza Airaldi e Durante, 4:30 PM
December 12:
- Christmas reading “Hello snow, magical snow” at the Civic Library, 5 PM
December 13-15 and December 20 – January 6:
- Christmas Artisan Market and workshops in Piazzetta Beniscelli
December 13 – January 14:
- Luna Park in Piazza Partigiani
December 19:
- Reading “Santa’s First Christmas” at the Civic Library
December 21:
- Show “A Christmas with Flakes” in Piazzetta Beniscelli, 4:30 PM
- “Ritruvammusse insemme” in the former Anglican church, 9 PM
December 22:
- Performance “The Wonder Pastry Shop” in Piazza Airaldi e Durante, 4:30 PM
- Soap bubble show through the city streets
December 24:
- Parade “Trees in Celebration” through the city streets, 4:30 PM
December 26:
- 60th edition of the Winter Swim of Santo Stefano, 11:15 AM
- Chestnut festival in via Torino, 2 PM
- Show “Christmas Circus” in Piazzetta Beniscelli, 4:30 PM
December 27:
- Parade “Precious” through the city streets
- Performance by soprano Gabriella Costa in the Church of the Capuchin Friars, 9 PM
December 28:
- Show “Testafina Saves Christmas” in Piazzetta Beniscelli, 4:30 PM
- Christmas workshop at the Civic Library, 5 PM
- Concert by pianist Andrea Bacchetti, 9 PM
December 29:
- Parade “Traveling Lights” through the city streets, 4:30 PM
- New Year’s Eve concert in the Church of the Capuchin Friars, 9 PM
- Christmas concert in the Collegiate Church of Sant’Ambrogio
December 30:
- Show “What’s Missing at Christmas” in Piazza Airaldi e Durante, 4:30 PM
December 31:
- New Year’s Eve in the square with the band Libero Arbitrio, from 10 PM
January 1:
- Traveling concert by the Alassio City Band, 3 PM
- Fireworks at the Pontile Bestoso, 6:30 PM
Until January 6:
- 21st Epiphany of the Diver and Foot Golf on the beach
- 25th Befana Tournament and other initiatives